BUILDING CONNECTIONS IN A NEW ERA
In the days of shelter in place, the American Rose Society
is using new tools to build connections with those who love the rose!
Lucy Medvec joined the American Rose Society as National Director of Membership and Development in October 2018. At the time, her knowledge of roses had more to do with being a recipient of bouquets and arrangements rather than someone who grew them in her yard. Two years later, she is now the proud owner of 18 somewhat thriving bushes, with a wish list of at least 30 more varieties for her 2021 garden. Her favorite rose is Pope John Paul II.
Lucy has over 30 years’ experience in the nonprofit field, specifically in development and marketing. What she enjoys most about her current position with the ARS is the ability to speak with its members from around the country on a daily basis and assist local societies in their efforts to increase membership at a local level.
She is living proof that anyone can grow roses, no matter their age or level of experience, and is always seeking ways to engage a younger generation of gardeners and future rosarians. She enjoys being able to work in such a beautiful place as the American Rose Center and considers it one of Shreveport’s finest treasures. A California native who has called Shreveport, Louisiana, home since 1992, Lucy is the wife of Mark, a retired B-52 pilot, and two sons, Andrew, 25, and Daniel, 22.
I would like to talk about the different ways that we have enhanced the membership experience during the pandemic. For example, we now offer the ability for local societies to hold free online meetings for their membership, we held a Green Thumb seminar (usually a Shreveport event) that was attended by over 200 people from around the country and will offer more of them in the future, and the opportunities I have had over the past few months to speak to members and help them feel connected to the American Rose Society. It is a wonderful surprise that our membership has not decreased these past few months - if anything, we are bringing in more new and lapsed members who are reconnecting to the ARS.